One of the key ideas driving the fight for wellbeing economies is the realisation that the Gross Domestic Product — the GDP — and its “endless growth” may no longer be the right measures to guide our economic policies. What served us well in the past, particularly after the end of World War 2, seems to be increasingly dangerous for the development of our societies. In our latest short video, we’re explaining why that is:
[youtube https://www.youtube.com/watch?v=fqWtD7AUNBw&w=1110&h=624]
Update December 3rd 2018: If you’re interested in this, here is another blog post that describes what an alternative to “GDP-thinking” might look like, and what countries are doing to implement it.